Last Updated: June 12, 2017
We take seriously your interest in how your information is collected and used. Please read the following to understand about our privacy practices.
Your California Privacy Rights
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:
Legal Department Sightline Media Group, LLC
1919 Gallows Road, Suite 400
Vienna, Virginia 22182
How We Collect Information
Information You Provide. We may collect and store information that you voluntarily supply to us while on our Site or in connection with an Event. This may include information that can be used to contact or identify you, such as your name, email address, or postal address. Some examples of this type of information include information that you electronically submit when you contact us with questions or participate in contests, surveys or sweepstakes, information that you post on blogs, discussion forums or other community posting and social networking areas on our Site, and information that you electronically submit when you complete an online registration form to access and use certain features of our Site. We also may ask for information (including a credit card number and other financial information) from those users who make purchases or have payment transactions on our Site. In addition, we may ask you for information (e.g. name, title, address) in connection with the registration for or during an Event.
Location Information. We may collect location information (e.g., city and state and/or zip code) that you provide. Certain devices and browsers contain unique identifiers that can be used to identify the geographical location of the device. When you use such a device or browser to access our Site, your device and/or browser may automatically collect and/or transmit your location information. We also may collect GPS information from the device if the device transmits it. Additionally, if you download our app, we may collect your location information in order to deliver our app services. If you choose to enable certain features in our apps that require your geographic location, then we will collect and store that information.
Other Information Automatically Collected to Improve the Site and Deliver Targeted Advertising. We also collect and store information through a variety of automatic technologies, such as browser and flash cookies, pixels and web beacons about your use of our Site, including device identifying information such as IP addresses, MAC address or other device-specific alphanumerical ID numbers, the make and model of your device, the wireless provider associated with your device, whether you downloaded the app, the source of the download of the App (for example, whether via a particular advertisement for the App), when the App is launched, how many times a particular page within the Site is visited, which features the users interact with, and your device or computer’s connection to the Internet. If you choose to connect to our Site through a social network such as Facebook, we may automatically collect your profile information. These things allow us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site.
The information we collect may be collected directly by us, or it may be collected by a third-party website hosting provider, or another third-party service provider, on our behalf.
We also may use “cookies” and other similar technologies on the Site. Cookies are small files that are placed on your hard drive for record-keeping purposes and to enhance your experience with the Site. By showing how and when visitors use the Site, cookies help us deliver advertisements, identify how many unique users visit us, and track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Site where you may have entered preference information before. This Site also may use web beacons (single-pixel graphic files also known as “transparent GIFs”) to access cookies and to count users who visit the Site or open HTML-formatted email messages.
How Information is Used
We use the information we collect from you while you are using the Site or in connection with an Event in a variety of ways, including, for example, for the purpose for which the information was submitted, to process your registration request, to provide you with services and communications that you have requested, to send you email updates and other communications, customize features and advertising that appear on the Site, to deliver our Site content to you, to measure Site traffic, measure user interests and traffic patterns, and to improve the Site and the services and features offered.
We may use location information, either information you provided by you or information automatically collected, in order to provide you with content, services and advertising that is relevant to your geographic area. We may combine information we collect from you while you are using our Site or in connection with an Event with information that we collect from other sources to customize features, content and advertising that appear on our Site.
In addition, we may use any information submitted by or collected from you via the Site or in connection with an Event for any purpose related to the Site or Event, including to contact you for customer service purposes, to inform you of important changes or additions to our Site or the services offered, and to send you administrative notices and any other communications that we believe may be of interest to you.
Your Choices. When we request information from you on the Site or an Event, you may always choose not to provide us with that information. But if you decline to supply or provide us with certain information while using the Site or in connection with an Event, you may not be able to use or participate in some or all of the features offered.
If you want to limit the information that is automatically collected while you use our Site, most Web browsers allow you to disable certain functionality or set certain privacy setting. If you choose to disable cookies or turn off other functionality, you may not be able to use or participate in some or all of the features offered through the Site. If you would like more information on how to opt out of information collection practices by many third parties, visit the Digital Advertising Alliance’s website at www.aboutads.info.
How Information is Shared
Sharing with Affiliates, Partners and Third Party Service Providers. We may provide your information to our affiliates or to third parties, including our third-party service providers and contractors, for purposes related to Site administration and other services. For example, if you use a credit or debit card to complete a transaction on our Site or the registration for an Event, we may share your personal information and credit card number with a credit card processing and/or a fulfillment company in order to complete your transaction, or such service provider(s) may collect that information from you directly, on our behalf.
Sharing Information with Third Parties for Advertising and Other Promotional Purposes. We may use third-party service providers to target and serve some of the advertisements you see on the Site or in connection with an Event. We may share technical or aggregate information, such as type of pages viewed and categories of interest, from our Site or Events with these service providers and advertisers for their use in displaying ads. These third-party providers and advertisers may use their own browser or flash cookies, web beacons and similar technologies to collect technical information (such as device unique identifier, IP address, MAC address, browser type, pages visited, and location information) from users of the Site that is generated automatically as a user views or interacts with an ad. These service providers may use that information, sometimes in conjunction with similar information gathered through other websites and other sources, to deliver advertisements on this Site, on other websites, or in connection with Events.
For information about use of your information by us and by third-party advertising service providers for advertising, see the section “Data Collected in Connection with Ad Serving and Targeting.”
Sharing with Third Parties for Other Purposes. Please be aware that we may occasionally release information about our visitors if required to do so by law or if, in our business judgment, such disclosure is reasonably necessary: (a) to comply with legal process; (b) to enforce our Terms of Service; or (c) to protect the rights, property, or personal safety of our Site, us, our affiliates, our officers, directors, employees, representatives, our licensors, other users, and/or the public.
Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or our Site is acquired by another company, information about our Site users may be among the transferred assets.
Data Collected in Connection with Ad Serving and Targeting
We operate in compliance with the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, www.aboutads.info.
We also may use third-party service providers, to target and serve some of the advertisements you see on the pages of our Site or in connection with an Event. We may share technical or aggregate information about your interaction with our Site, such as type of pages viewed and categories of interest, from our Site with these service providers for their use in displaying ads on our Site or in connection with Events. These providers may use their own cookies, web beacons and similar technologies to collect similar information from our Site. These service providers may use that information, sometimes in conjunction with similar information gathered through other websites, to deliver advertisements on this Site, and on other websites that participate in our service providers’ advertising networks, that are tailored to match the perceived interests of consumers. The information obtained by our third-party service providers also may be used to help measure and research an advertisement’s effectiveness, or for other purposes.
Unless data collected in connection with an Event or information affirmatively provide by you, the data collected in connection with the ad serving and ad targeting on our Site does not identify you personally and does not include your name, address, email address or telephone number, but it may include device identifying information such as the IP address, MAC address, cookie or other device-specific unique alphanumerical ID of your computer.
Information You Post to Blogs, Discussion Forums and Other Community Posting or Social Networking Areas
Please keep in mind that whenever you voluntarily make your personal information or other private information available for viewing by third parties online – for example on blogs, discussion forums, or other community posting or social networking areas of our Site – that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
Children’s Privacy Statement
This site is not intended for children under the age of 13. We do not knowingly collect any Personal Information from a child under 13. If we become aware that we have inadvertently received personally identifiable information from a user under the age of 13 as part of the Site, we will delete such information from our records.
How To Make Changes to Your Information
If you are a registered user of our Site, you can make changes to your account information by logging in to the Site and using the tools available via the Site. If you have subscribed to one or more of our email newsletters, you also may change your subscriber information, modify your subscriptions, and/or unsubscribe from these newsletters at any time by logging in to your account. If you have any questions about modifying your account or preference information, please visit the “Customer Service” pages of our Site.
All information we gather on our Site or in connection with an Event is stored within databases to which only we and services providers are provided access. However, as effective as the reasonable security measures implemented by us may be, no physical or electronic security system is impenetrable. We cannot guarantee the security of our Site’s servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.
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